“Culture jamming is about jamming the signals that put us in this trance in the first place. It’s about creating cognitive dissonance, disseminating as many seeds of truth to as many people as you can, with the ultimate goal of toppling existing power structures and changing the way we’ll live in the twenty-first century.”
Who is the new online audience? How does our shortening attention span and preclusion to multi-tasking effect new forms of content? What are the repercussions for traditional media in the ever-expanding landscape of multi-platform media? 6 groups will be formed to create independent broadcasting portals. Each site will become an aggregator for video blogs of each student in the group. Students will team up based on creating a diverse range of content to create a dynamic and evolving channel incorporating each group member’s work. Members will continue to develop their video blogs from Project 3 and be assessed individually on the continuation of the content in their video blogs. Content will be combined into a cohesive network of content, forming a branded and unified Internet TV station. New forms of content need to be scalable, mobile, targeted, and relevant from an audience perspective as well as from a design process perspective.
DELIVERY: Delivery of this project will be comprised of several factors.
1. Group website – A url of your group website must be handed into the handin drive.
2. Video Blogs – All video blogs created by each individual student should be handed in as full
resolution quicktime files on a data DVD. Use a Dual layer disk to fit all your files on. Each
student should hand in 20 video blog files. This is a physical hand in to be delivered on the
day of the presentation.
3. Group presentation- Each group will present their project during the final presentations as a
group. Allow 20 minutes for each presentation.
1. Video Blog – Continue your video blogs. Improve on the overall aesthetic and style for your
video blogs, create at least 10 more.
2. Research – What is internet tv? who is providing distinct content to audiences? Who is
actually watching it? Conduct research to answer some of these
3. Design – Create a portal for connecting various content sources. Create a brand for your
portals that take into consideration the various styles and aesthetics of the individual content
sources. Make decisions on how to create branded packages from your sources.
4. Deliver – Publish your video blogs as you create them. Build a record of posts.
1. Content Aggregation – Aggregate content from the body of work in your group. Make
decisions about how you want to combine content into a meaningful packaged design
2. Multi Platform – Develop content that can be acquired using, not only your site, but through
other avenues-rss readers, itunes, Miro etc. What is the optimal way to view your content?
3. Communication – Develop a new content portal that communicates to your audience.
4. Modular Design – Put the concept of modularity to practice by combining modules of content
into continuous streams of information.